Haven’t heard of The Nadas Almanac project yet? Check out Geoff Wood’s (from Silicon Prairie News) interview with Jason Walsmith about Almanac and the challenges the band faced while making the album.
Des Moines-based roots rockers, The Nadas, took an innovative approach to the process of making their latest album, Almanac. I recently sat down with Jason Walsmith, one of the bandâs founders, at the Authentic Records music labelâs Beaverdale offices to discuss the process.
Jason explained the idea to me, âNormally, weâd go into the studio and spend two or three months of contiguous time, as much as possible, working on a record. This one, we decided we would write, record, and release one song per month over the course of 2009. So, we started in January and weâve done one song a month ever since.â
They didnât set out to create a chronicle of news events but rather to engage their audience over the long-term in an innovative way. Additionally, the end result is a retrospective look at how the happenings of each month of 2009 influenced their writing process. âWe just wanted to see how the year influenced us,â Jason explained. âThe songs still are personal but on a little bit more general topics. I could go back â and Iâm excited to do this after I digest it for awhile â and see what influenced what.â
Fan engagement is the main reason they undertook the project. According to Jason, âWe were just trying to come up with a way to keep our audience engaged while we were working on another record. It seems like itâs harder and harder to keep peopleâs attention these days. Normally, weâd do a record every couple of years but we knew that weâd lose people so we just wanted to continuously keep them engagedâ.
They also used Almanac to experiment with new technologies to increase the interaction between the band and their fans, as well as bring the fans closer to each other. Almanac was presented through a WordPress blog, with the traditional text and image posts, but also quite a bit of video. First available as a live stream and later as archived content, The Nadas let fans directly access the song writing and recording sessions as well as interviews with external media outlets.
Some of the interaction technology was more successful than others and Jason is excited to take what they learned through Almanac and apply it to the bandâs day-to-day life. Theyâve already started by streaming their regular live shows through Ustream. âWeâve been streaming almost all of our shows and weâve built up a pretty good fan base on there. Theyâre our regular fans, if we go to their town they show up, but when weâre not in their town they log on and watch the stream at night. Theyâve built their own little community thereâŚwhich is awesomeâ.
The songwriting and recording for Almanac is now complete and the album has a release date set of March 2, 2010, however, you can still subscribe to the project to have access to songs, videos, and other information right now, or, take a sneak peak with this login:
Check out the interview below to see Jasonâs thoughts on the Almanac project, interacting with the audience through nascent media technologies, the recent Nada Silent Night charity event, and the renaissance in the Des Moines music scene.
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